California Wine Club or cawineclub.com has been around since 1990. We are going to give you some information about them, and look at how they compare with the fastest growing wine club in the World, and what sets them both apart from each other. (See “COMPETITIVE COMPARISON” below towards the bottom of this Article)
Their primary focus is on wines from all corners of California.
Created by Bruce and Pam who saw a great opportunity to share small family wineries and their extraordinary wine with their Members. This was a journey to help these artisan wineries introduce their exquisite wines to the world.
They hand select their wine from a real-working winery and backed by their Love it Guarantee. You are never stuck with the wine if you do not like it. They offer customer support and Wine Consultants to help you with your selections.
Plans – they offer 5 different variations and at a price range of 2 bottle minimums from $20 a bottle to $120 a bottle depending. They send you wines from select regions, and their International selections are $60 or so a bottle and come from across the world.
They offer a Refer-A-Friend Program: (Taken directly from their Website)
BE AN AMBASSADOR
Refer a friend, family member or business associate to our club and when they join, you’ll receive a $100 Wine Credit. Since 1990 we’ve grown by word-of-mouth because people like what they taste and they tell their friends.
Once we receive your referral submission we will contact your referral and share with them all the great benefits of the club! We will call each referral once and if needed, follow up with one email or mail.
When your referral gives the club a try, you’ll earn a $100 credit after they receive two paid shipments. When your credit becomes active, we will call you and let you know you have money to spend! Start referring now!
The have an Affiliate Program. (Taken directly from their Website)
THE CALIFORNIA WINE CLUB AFFILIATE PROGRAM
- Join for free; earn 15{93491fe50903b4fb1bb437b323fbaa68b90768c9f6e4ab7bba9d42cae06a8ac5} commission on each sale.
- Huge bonuses available
- VIP commissions
- 90 Day Cookie
- Conversion lines enabled
- $2 two-tiered bonus
- Average order in 2017 – $161
- Average commission – $24
- Advanced attribution rules – conversion lines
- Auto Deposit
- Easy enrichment of your site. Choose from a wide variety of easy-to-access banners, text links, and product images
- Monthly affiliate promotions
- Datafeed updated daily
- ShareASale exclusive merchant. Trusted third-party tracking with ShareASale, with traffic monitoring and real-time earnings reports.
- ShareASale Top 100 PowerRank Top 10 during the holidays
- Professional affiliate program management since June 2013
COMPETITIVE COMPARISON:
We are going to compare this with a program we are very familiar with called Direct Cellars. We have been with this Wine Of The Month program as a Marketing Partner and Wine Lover (this is our hobby that we turned into a huge business) since August of 2016.
Direct Cellars offers Fine Premium Wines from all around the Globe. These are wines that are rare and not available in most markets because frankly, they buy them all. They are hand picked by Sommelier (wine expert) and they are always amazing. In fact we find new favorites throughout the year. They are wines with retail values far more than the set Member pricing of roughly $20 per bottle.
Our members receive 2 or 4 bottles monthly, selecting red, white, or 2 of each. And then the Sommelier prepares the notes on the wine that educate and instruct both on where the wine came from, the grape and region, about the winery, and the best part… “What foods that each wine is best paired with”. This allows anyone to complete the “Experience” of Fine Wine with the Right Food. Making any meal an Event!
Value wise.. CAWINES has a great program, though it is bit spendy (and retail pricing is surely part of the program), especially if you are reaching for a Global Variety. Direct Cellars on the other hand offers nothing but a Global Variety (including wines from California) and at an affordable price for everyone.
When you find something great, you refer it out. With the two programs, here is a Comparison to the Referral and Affiliate Programs. We will place a STAR next to the greater benefit.
Referral Program
CAWINES:
Referral Program Pays $100 in Wine Credits (for future orders/to be applied to another order) after your referral orders at least 2 shipments.
Referral Program (for both Customers and Marketing Partners), pays an ongoing benefit. Once you refer just 3 Friends into the program, whether they get 2 or 4 bottles a month, your Monthly Shipment is “Free”. This is for as long as you have 3 or more Friends in the program.
Affiliate Program
CAWINES:
Offering what is a competitive affiliate commission of 15{93491fe50903b4fb1bb437b323fbaa68b90768c9f6e4ab7bba9d42cae06a8ac5}, with bonuses and the ability to earn from any directly (2 tier only) referred marketing partners, it is not listed, but we are certain it is not more than 5{93491fe50903b4fb1bb437b323fbaa68b90768c9f6e4ab7bba9d42cae06a8ac5}. Average Commission per Account is listed at $24. Commissions are for initial sale only. Nothing is paid out for ongoing orders from the customers you brought into the program. And they admit that their customers are on for 7 years or more. (Take that in for a second or two).
Offering what is by far the most lucrative Affiliate Program for Wine, and for a Wine of the Month Program. The initial commission is 50{93491fe50903b4fb1bb437b323fbaa68b90768c9f6e4ab7bba9d42cae06a8ac5} of the initial order. Orders range from $49 to $499. Average initial Commission we have seen are roughly $210 per customer.Then you receive ongoing monthly commissions that increase with the amount of Customers you bring in (See Video for more details below). They have an amazing program that not only pays you commissions on referred marketing partners, but on 9 levels of referred customers and partners. Allowing you be a partner in the monthly earnings that you are creating with your own Wine of the Month Business.
When you put them side by side; the wine’s are better, and far better priced (no member with Direct Cellars is paying retail), and their Referral and Marketing (Affiliate Programs) are several times better.
We have a video that explains this entire process with Direct Cellars below. You’ll get the complete idea and romance behind the program as well as see the lucrative ways with Referrals (free wine!) and Lucrative Part or Full Time Incomes with their Marketing Program (once we endorse personally):
Enroll as a Customer or Marketing Partner Here
Need more information, see our FINE WINES page.